I sometimes think that people underestimate the tremendous value Award ceremonies can have.  Having been involved with quite a few of them over a number of years, it seems clear to me that the key is credibility.  Companies can only maximise the ROI if they get it right.  If they do, the people who attended their event will be talking (bragging) about it for months and months.  If they get it wrong....the people who attended their event will be talking (critically) about it for months and months.  A subtle but important difference.  As you can see from this list, there are alot of them about so the challenge isn't just to be on the list, but to stand out.  Fortunately, that's something Boost Marketing know a little about from an nomination point of view and NYT Events from an event perspective :)

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