Over 60% of my work is spent celebrating. Steady! I mean celebrating other people's success at Award Ceremonies up and down the UK as well as overseas. For NYT Events, its just over 55% which must tell you something.
It's not just that people want to party, it's that they want to recognise - and be recognised for - their efforts and success in getting so far.
The problem is that with budgets being tightened and economic uncertainty remaining, Leaders can sometime struggle with the idea of spending time and money on what some mistakenly call 'just a night out'.
Watching the individual and group elation of winners at an event last week, I think the better question is; can Leaders afford NOT to spend time and money on showing people a) they value good people b) they have the integrity to reward those efforts and c) they have the capacity to ensure there is a measurable Return on Investment. When done correctly. And therein lies the key to all 3 elements. If done incorrectly it can a) pi... sorry, hack people off. b) look like it was just a mutual back rubbing non-event and c) just a very expensive pi... sorry, drinking session.
I have not a doubt that the people at last week's event will have started their week massively motivated today. Even those who didn't carry off the Gold will be happy that they were recognised in front of their peers and focussing on what to do for an outright win next year.
In the meantime, for anyone who still wonder about the value of recognition, here's what an internationally recognised Branding Expert has identified as the 10 reasons why great Leaders should recognise wins.