With bite size chunks of wisdom designed to be retained as key take-aways, no speaker will have more than 20 minutes to talk about their view of the Future. The audience will be key in challenge panelists in various Big Debates taking place throughout the day. Areas covered will include;
Advertising The consumer is hard to impress and the next 10 years of advertising relies completely on them buying into our largely tech-driven, Utopian vision of making every single advertising message relevant to the receiver. If you consider yourself able to predict the future within any reasonable degree of accuracy, you’ll know that a solid human understanding is absolutely essential as demonstrated so violently by Starbucks campaign to personalise buying coffee.
Technology The digital juggernaut in all our lives shows no sign of slowing down, steering firmly towards greater levels of disruption in all industries. Open platforms and ecosystems will enable people and technologies to rapidly build on previous waves of innovation. Exponential innovation in digital technologies knows no boundaries, combining completely new categories of technology such as molecular and material science, causing disruptions across a range of industries, functions, and disciplines.
Hotel & Hospitality Success in the fast-moving hotel sector takes more than great facilities. It takes in-depth understanding of the business environment, the ability to attract and develop a first-class operational team, robust processes and systems, and the capacity to deliver consistent profitability in an increasingly competitive market. In short the experience and skills in hotel management at the highest level.
Retail Personalisation was seen as key to bonding with customers but it can also go seriously wrong for brands. In 2012, Starbucks changed its strategy to become more personalised, asking staff to take the names of their customers and write them on the cup when they ordered. What should have been a fool proof campaign went horribly wrong as Twitter went into overdrive and Starbucks’ approach to personalisation became the butt of many a joke. Live by the tweet, die by the tweet.
Manufacturing Industry is on the threshold of the fourth industrial revolution as digitalisation now follows after the automation of production. The goals are to increase productivity and efficiency, speed, and quality. In this way, companies can remain competitive on the path to the future of industry. Manufacturing is considered a driver for innovation, growth, and social stability. Only those who can make do with less energy and fewer resources will be able to cope with growing cost pressures.
Banking The banking sector is facing formidable and unprecedented opportunity. As sweeping regulation is slowly steering the banks back on course with the days of excessive leverage behind us. It is now the time to focus on what the financial services industry can do best: stimulate innovation, investment and productivity. Whilst the days of 15 per cent return on equity still feel like a pipedream, better times lie ahead for the more adaptable players, who can meet customers in the new digital environment.
Education In an era when all of human knowledge is freely available online, and the nature of work is fundamentally changing, we have to ask ourselves how the education system needs to evolve to reflect our new realities. This is particularly important when we look at the tech skills required for the digital economy and how other countries in Asia are ensuring their next generation is ahead of worldwide competition.
Health Some think virtual and augmented reality have the potential to transform how we interact with almost every industry today, but can it be equally transformative both from a consumer and an enterprise perspective in Health? Can the NHS up it's game by engaging with emerging technology whilst retaining it humanity? Should staffing be determined by borders, technology or budget? What is the alternative?
Personal Development Personal development does not necessarily imply upward movement; rather, it is about enabling individuals to reach their full potential at each stage of their career whilst still delivering on the performance required by their employers. Personal development is a continuous lifelong process of nurturing, shaping and improving skills and knowledge to ensure maximum effectiveness and ongoing employability.
Employment Bill Gates, co-founder of Microsoft was quoted by Business Insider as saying: "Software substitution, whether for drivers, waiters or nurses....is progressing.... Technology over time will reduce demand for jobs, particularly at the lower end of skill sets... Twenty years from now, labor demand for lots of skill sets will be substantially lower. I don't think people have that in their mental model." So how do we change that model and secure employment?