Sep 24, 2015

  • Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success."

I am always grateful when people are kind enough to say nice things about me doing my job well and I like to think I add value with creative input.  But do I lead the field of vision and inspiration in any or many specific areas? That's really for others to say of course but how would it feel if you heard the above definition used in relation to you? To be the person with vision and the capacity to move other people towards it must be amazing.

If people don't think about you in that way, you need to ask yourself two questions; 1) why not and 2) how can you improve your expertise in any one area to become a Thought Leader in the future?

If you don't have the answers for the first two questions, maybe you should add a third; if you're not leading your field, who are you following and why?

I really like this assertion from Linstock Communications;

“If you have to say you’re a thought leader, you’re probably not. But an effective thought leadership marketing campaign could have clients and customers saying it for you. ”

For all its many faults, much of human behaviour can be defined by the advertising of the day.  They lead and we follow. The question is where to?