Let's be honest, most of us think of Social Media as a great way to keep up with friends, brag/complain about our lives or a generally good way to waste time.  Even on a social network like LinkedIn,  specifically geared around careers, people wander around it like lost souls, hoping to trip over someone useful.  Why is that?  For most people its a bit like understanding academically understand  a clock has an internal mechanism to accurately tell you the time but beyond winding it up every now and again, few really understand its internal workings.  And so it is with Social Media, making this article from Anna Bratton on the not-so-secret weapon in social selling a 'must read' for anyone who wants to use Social Media more profitably